Marketing Aptitude for SBI - Part 2

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Marketing Mix (4 Ps) :

The Marketing Mix model (also known as the 4 P's) is a tool used by marketers while defining the marketing strategy. Iif you could identify the right combination of these elements, your marketing would succeed. E. Jerome McCarthy introduced the 4 P's of Marketing as a way to describe the mix of factors required to successfully market a product.

The 4 P’s are :

• Product
•  Price
• Promotion
• Place (distribution)

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